On the days when our projects stack up and back up, I remember an old F.B.I. efficiency practice: one sheet of paper on your desk at a time. That one sheet of paper advances the one project you are working on at a time.
Memo from the Desk of Getting It Done:
yeah, that’s all over. Even for the desks that have no paper at all. Or no desks at all.
Integrating a new website into a client’s existing operations requires delivering a self-contained, easily understood dashboard and toolbox. Administrative log-ins and passwords, training screenshots and procedures, project management tools, activity logs, presence and awareness of step A affecting or triggering several results… to deliver everything required to run their site independently, the client’s Go-To person has to have a well defined process to Go-To easily and quickly.
This week we are delivering two new websites and a printed membership directory over a hundred meticulous pages later. Both of the sites feature searchable databases, and the directory’s membership phone numbers, emails and critical details are fed by a database into print production. For as much as we harken ourselves a design and marketing agency, this database management drives everything from current wine by the glass selections to ensuring Joe Jones’ address isn’t paired with Joel Jones’ picture.
So while organization is our benchmark, integration is our goal. And we have never integrated any system, process or project anywhere with just one piece of paper. It’s an ideal, and someday this agency will run out of a tablet, but today, that sound you hear is the rustling of paper integrating a wine list with a website sending out an e-mail blast. 50¢
In our toolbox: Evernote. You’ll thanks us later.
